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The 6-Step Guide to Starting a Tech Startup & Using Trends to Win

The 6-Step Guide to Starting a Tech Startup & Using Trends to Win

Starting a tech startup is like becoming a world-famous influencer: basically everyone else fails (not you), it's pretty fun and hard at the same time, and it can be rewarding.

There's an access & competition dichotomy: it's never been easier to start a business (access) and there's never been more people doing it (competition).

Understanding the ecosystem of tech startups is crucial for aspiring entrepreneurs.

Step 1: Ideation and Market Research

The first step is to find a unique idea and conduct thorough market research.

The closer the market research is to your customers the better.

Ask: can I sell this before it exists?

In the physical world people tended to create or invent things before they went to sell them.

The beauty with digital products and the internet is you can just make things after they've been sold (or people commit to buying).

Identifying a niche that addresses a specific problem or need in the market is key.

Understanding your target audience and their preferences will shape your startup's direction.

Step 2: Developing a Business Plan

A well-structured business plan is your roadmap to success.

It should include your business model, target market, marketing strategy, financial projections, and an outline of your organizational structure.

People sometimes get stuck here and substitute working on your business plan for working on your business.

Ultimately all you need is here is:

  1. Something to sell
  2. People to buy it

To expand slightly you can start with:

  1. One channel (Facebook ads, SEO, walking up to people on the street, hounding your neighbour)
  2. One offer (Price and what they get)

Estimate the cost of #1 and the revenue of #2. If #2 is greater than one, you've completed this stage.

Step 3: Building a Prototype

Creating a Minimum Viable Product (MVP) allows you to test your concept with real users and gather feedback.

It's basically what a child would draw in a crayon of the Mona Lisa. You "get" that it's referring to the Mona Lisa, but it's not the Mona Lisa yet.

Generated by DALL·E

What you need to do here is sketch what your product will look like.

If it solves a big enough problem, people won't mind that it doesn't exist just yet.

This iterative process helps in refining your product to better suit market needs.

Step 4: Assembling a Team

Your team is your greatest asset. Hiring individuals who share your vision and can contribute diverse skills is essential.

Cultivating a positive company culture fosters innovation and productivity.

Step 5: Securing Funding

Financing your startup can be achieved through various means, including bootstrapping, seeking venture capital, or crowdfunding.

Crafting a compelling pitch to attract investors is a crucial skill.

Ideally, you won't need a pitch because the business will be working without them.

Step 6: Launch and Marketing

A successful launch and effective marketing strategies are vital. Utilize digital marketing, social media, and personal branding to create buzz and attract customers.

Scaling Your Business

Growth is the goal of every startup. Adopting scalable business models and being adaptable to market changes are important for long-term success.

Challenges and Solutions

Every entrepreneurial journey faces challenges. Learning from common pitfalls and finding innovative solutions is part of the process.

Success Stories

Studying successful tech startups provides valuable insights and inspiration for your own journey.

The Future of Tech Startups

Staying abreast of emerging trends and technologies is crucial to remain competitive in the fast-paced tech industry.


Embarking on a tech startup journey requires dedication, resilience, and a clear vision.

With the right approach and mindset, you can turn your startup idea into a successful venture.

FAQs on Starting a Startup

How important is market research for a tech startup?

It can be very.

Check out tools like Google Trends or exploding topics.

You either want to ride a wave or go into an evergreen market. If you're creating a market from scratch (Airbnb etc.) then make sure you have deep enough pockets.

What should a business plan for a tech startup include?

One key thing: a repeatable method to acquire customers.